Beverage Trade Shows!

If you have been to a Beverage Trade Show before, you know the rush of meeting new prospective customers, the excitement of marketing your products in a new region, and most important of all, moving one step closer towards establishing an international presence. Tipping Glass has always encouraged young brands and brand owners to invest in attending some, if not all, Beverage Trade shows across the world, and we are excited to know that trade shows are back again.




When a young wine, beer, or spirits brand, who is finding ways to grow and increase its distribution channels in a new region, it is critical to understand the key success factor is to be able to grow awareness of their products in the minds of both consumers and potential distributors, and what better way to do this if not attending a Beverage Trade Show?

Why is the trade show better for young brands? Here are some of the important reasons why it makes sense to secure a space:

  • Introduce your products to the buyers in a unique face-to-face environment

  • Direct selling opportunity

  • Reduce wait period on receiving responses from prospects

  • Grow consumer awareness of your product offerings

  • Build content for promotions

  • Showcase your products to purchasing decision-makers


This year we would try to attend, given the current circumstances, all crucial annual wine, beer, and spirits trade show internationally, that bring brand owners from all around the globe to connect with the buyers of the regions. It is a perfect international platform for brand owners who are looking to grow their distribution in new regions.

We would love to take your brand with us. We understand the complexity and importance associated with these shows, especially if you are not in the country where the event is happening. So, let us do it for you. We have designed different packages based on how the brand owners want us to display their products and tell their story to the new world. Contact us for more information.

Note: We do not have any direct association, nor receive any fees, for guiding brands to these trade shows. We do it, because we believe in “Local Go Global”. So, let the world take a sip and fall in love with your story.

13 views0 comments