Updated: Feb 4
The endless sea, the multiple destinations, the great vacation, and the almost Unlimited Booze! Some of the reasons why the world loves going on cruises.
Alcohol Sales in the Cruise Industry:
Every cruise line has a different policy related to alcohol sales. There are some high-end cruises that include all alcoholic and non-alcohol beverages within their headline fare. On the other hand, there are cruise liners that charge passengers extra for all alcoholic beverages consumed onboard. Most of the cruise liners restrict their passengers from getting their own alcohol on-board. This brings in a crowd of a captive audience who are impatiently waiting to “take a break” with a glass of their favorite drink.
The cruise-goers have a thirst for a unique phenomenon called getting “ship-faced” which is the best opportunity for any beverage to be a part of. Alcoholic, or non-alcoholic. All the shots and cocktails, the wines and champagnes, as a market growth opportunity this is a great shot to catapult any brand across oceans.
A 2016 survey showed that the average alcohol consumption by a cruise’s passenger over the period of a week of sailing included a mix of champagne, beer, wine, and other mixed drinks. On the typical 7-day sailing, 62,000 drinks are consumed! Per passenger, that’s an average of 33 drinks per week or 4.7 alcoholic drinks per day.
All of this happened when the cruise had a yearly count of 20.3 million passengers. 2020 was predicted to become a year to cross 30 million cruisers traveling the open ocean (based on reports by Cruise Lines International Association), but all came to a sudden halt with COVID-19 hitting the world hard.
The sales of alcoholic beverages on the cruise have grown over the years to become worth US$ 5 Billion.
“In 2019, the global cruise industry welcomed nearly 30 million passengers, creating jobs for 1.8 million people around the world and contributing over $154 billion to the global economy. With this growth came increased recognition of cruising as one of the best ways to experience the world”, said the CEO of CLIA in their 2021 State of the Cruise Industry Outlook.
As 2020 ended, new hopes came across with more awareness. The cruise industry also set new norms and regulations for all crew and passengers on board and off-board. Strict guidelines were followed, and more than 200 sailings happened from early July to mid-December. Despite 2020 being the year that it was like, more than 70% of the cruise-goers are still interested to sail out in the coming years, and 2 out of 3 cruise-goers are set to return within a year.
Which means, the endless sea, the multiple destinations, the great vacation, waiting to “take a break” with a glass of their favorite drink. The brand of that favorite drink could be your brand.
!Some of the reasons why Tipping Glass loves going on cruises!
Imagine, your brand being a part of the most popular cruise liners across the world. Wouldn’t that be great?