Local Go Global. 

If you have been to a Beverage Trade Show before, you know the rush of meeting new prospect customer, the excitement of marketing your products in a new region, and most important of all, moving one step closer towards establishing an international presence. Tipping Glass has always encouraged young brands and brand owners to invest on attending some, if not all, Beverage Trade shows across the world, and we are excited to know that trade shows are back again.

Why Trade Shows?

When a young wine, beer or spirits brand, who is finding ways to grow and increase their distribution channels in a new region, it is critical to understand the key success factor is to be able to grow awareness of their products in the minds of both consumers and potential distributors, and what better way to do this if not attending a Beverage Trade Show?

Why is the trade show better for young brands? Here are some of the important reasons why it makes sense to secure a space:

  • Introduce your products to the buyers in a unique face-to-face environment

  • Direct selling opportunity

  • Reduce wait period on receiving responses from prospects

  • Grow consumer awareness of your product offerings

  • Build content for promotions

  • Showcase your products to purchasing decision-makers

What Next & What Can We Do For You?

This year Tipping Glass is going to the 2021 annual wine, beer and spirits trade show in NYC, that brings brand owners from all around the globe to connect with the buyers of the USA. It is a perfect international platform for brand owners who are looking to grow their distribution in the USA. Each year, this spirits and wine industry trade show records 100+ exhibitors and 2000+ buyers attending, connecting, and growing their business. 

We would love to take your brand with us. We understand the complexity and importance associated with these shows, especially if you are not in the country where the event is happening. So, let us do it for you. We have designed different packages based on how the brand owners want us to display their products and tell their story to the new world.

  • A1 – Tasting Table + White tablecloth + Spittoon, Ice Bucket & 2 Chairs + A dedicated sales executive from Tipping Glass + A dedicated hostess for your booth visitors + Introduce the brand to local bars and clubs to generate curiosity for the product.

  • A2 – All the services of A1 + Marketing content (includes product video in the trade show + interviews + product photos + brochures + banners + and many more…)

  • A3 – A2 + Product Launch Event

  • A1/2 – Let’s split a table!

Note: We do not have any direct association, nor receive any fees, for guiding brands to these trade show. We do it, because we believe in “Local Go Global”. So, let the world take a sip and fall in love with your story.